While I have experience doing websites and brochures, my favorite projects are when the client wants to promote his or her business with an exciting new piece, something that no one else has. Then it becomes a challenge to create from scratch a unique treatment that fits the company. Like, say, a lava lamp in the shape of the company's main product. Or a custom-designed bag that holds the company's product as well as everything a presenter needs to make his or her pitch.

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
—Steve Jobs